Many of you who read my blog are already familiar with Adora bags.
It’s a brand I have fallen in love with, and on most days, you will find me carrying one of several Adoras, including some limited edition Adora by Adrienne bags (Italian Sunshine and You Had Me at Merlot). It’s hard to beat the quality and price of these gorgeous Italian totes.
It’s been just over a year since I began working with Adora. Matteo and Matteo, business partners and the founders of Adora, grew up in the same small town in Tuscany. A town that is home to many of the skilled craftsmen who create products for some of the world’s most celebrated and prestigious fashion labels.
Matteo and Matteo decided to bring the same luxury and quality to customers in the U.S. at an affordable price and created the Adora bag: a simple yet stylish bag with high quality leather and sturdy construction in Tuscany. Adora bags are reasonably priced, versatile and so well made. They are Italian luxury on a budget!
Wouldn’t it be wonderful to have a wide selection of reasonably priced, high quality Italian goods like Adora available to those of us living in the U.S.? Matteo and Matteo are soon making that accessibility a reality with Armadio, pronounced ar-MAH-dee-o, which means “wardrobe” in Italian.
Matteo and Matteo will be launching Armadio early in 2016 and are excited to bring the pride they have for their region’s Italian craftsmanship heritage to the states at a fair price.
Of course you can find luxury Italian products in the U.S. but you will pay top dollar for the typical brands – like Prada, Gucci, Fendi – which are all high quality and incredibly stylish labels, but they come with a hefty price tag.
Matteo tells me the reason for the exorbitant prices: “The Internet era and the economical crisis both changed the entire fashion industry supply chain in Italy. These artisans were forced to work mostly for exclusive luxury brands; brands that that keep their prices artificially high and therefore, only accessibly to a niche group of consumers.”
You can still find products in Italy made by artisans that have lesser-known labels but those labels often can’t afford to distribute internationally.
Matteo and Matteo have connected directly with these artisans – getting rid of the middlemen and inflated markups – and will be bringing these products online in the coming months.
They have traveled across Italy to meet with skilled craftsmen and women and entrepreneurs in the fashion industry.
They’ve visited factories to see and feel the products firsthand and have chosen the most exclusive artisans to create their first collection.
They also attended the White Show in Milan, which takes place during Milan Fashion Week, to connect with up-and-coming Italian designers. They’ve gotten to know them personally and soon, they’ll be bringing their products and their stories to us!
Having visited Italy twice in the last 5 years, I am familiar with and greatly appreciate Italian craftsmanship. The leather goods I bought are still very much a part of my wardrobe and in excellent condition. Except for one item – my leather jacket, my most treasured purchase from Italy, which was lost in my luggage during a recent trip to Seattle.
Every day I think about that jacket. I bought it in 2012 at a small boutique in San Gimignano, a tiny town in Tuscany. The leather was so soft, the cut was perfect and the style was modern but not too trendy. I knew I would wear it often and for many years to come. Once I realized it was lost for good, I tried to figure out how to replace it. Could I buy one similar online? Not without buying a plane ticket to Rome. I knew there was no way I could replace it with a jacket of similar style, quality and price here in the states. Thankfully, both you and I will have a way to access these quality products from Italy that we all want in our wardrobes.
Armadio will be working exclusively with me during their launch early next year. I am excited to be the very first style blogger to show you pieces from their beautiful collection – coming soon! Pre-orders will be available in the next couple of weeks.
Visit the Armadio website and sign up with your email address to be the first to know about their newest products!
And don’t forget that the first How I Wear My of 2016 is happening January 7th! The theme is Gloves. Send a photo of you wearing your gloves, along with a description of your look to email@example.com by January 5th.
Make it a rich day!