The Fierce 50 Campaign: Meet Tamera Beardsley

The Fierce 50 Campaign: Meet Tamera Beardsley

The Fierce 50 Campaign

I am thrilled and honored to introduce and be part of The Fierce 50 Campaign, where over 50 women over the age of 50 have come together to celebrate and honor one another on this 50th day of the year, February 19th.

The brainchild of Catherine McCormick, this movement highlights the powerful demographic that is women over 50, intends to shifts outdated and inaccurate perceptions of midlife and beyond, and show the world that we are just beginning.

I will be turning 50 this fall and to be included in this movement is like getting an early birthday present from a fabulous group of friends! I was thrilled to be asked. When I once would feel anxiety about turning the page on a new decade, I now feel invigorated, inspired, excited. Being 50 will indeed be fierce!

Read more about this movement in this article at Thrive Global.

Illustration by Beth Briggs

Meet Tamera Beardsley

Each participant in The Fierce 50 campaign was was paired with another woman. It’s my pleasure to introduce you to my dear friend and fellow blogger Tamera of Tamera Beardsley, whom I would venture most of you are already familiar with. Tamera has a huge following and many loyal readers.

Being Tamera’s partner in this experience has been such a treat! I can’t wait to tell you about her. I’d like to start with what originally drew me to Tamera’s blog back in 2012: her glamorous signature style.

Glamorous Style

I can’t recall the first time I came across Tamera’s blog, but the moment I laid eyes on her gorgeous outfits with the beautiful Southern California backdrops, and of course her beaming smile and jaw-dropping good looks, I was hooked.

Feminine, bold, unique, inspiring, creative, fashion-forward, artistic, and glamorous are all words I use to describe her unforgettable style.

With a background in high fashion jewelry design, her creations gracing the pages of many fashion magazines, it’s no surprise Tamera has a style that gets noticed.

Everything she does, she does with passion, style and flair. From her magnificent mother-of-the-bride ensemble to something as simple as preparing a cocktail for a guest in her home, Tamera puts her unique and always gorgeous touch on everything she does.

She intentionally seeks out, creates and surrounds herself with beauty. Tamera has a gorgeous aesthetic both for fashion and home décor – indoors and out.

And the parties she throws for family and friends are absolutely amazing!

Southern California Living

Tamera and I have many things in common. One of the predominate interests we share is our love for the aspirational California lifestyle – I’m in the north and Tamera’s in the south. I think between the two of us, we’ve got most of our fabulous state covered!

Tamera fully embraces the “So Cal” lifestyle and enjoys bike riding, kayaking, hiking and even surfing.

She explores restaurants, shops and hotels in Southern California, from Los Angeles to Palm Springs and Orange County to San Diego. Her gorgeous photos and interesting stories and tips make you want to pack a bag and hop on a plane!

Crown Yourself

If Tamera’s blog was about fashion and her fabulous Southern California lifestyle, that would certainly be wonderful enough, but she offers so much more. Tamera is willing to share openly about life’s ups and downs and her own journey as a mother raising and homeschooling three beautiful children to what brought her to blogging: a creative outlet to help ease the highs and lows of her children leaving the nest and beginning their adult lives.

Tamera’s authenticity, openness and willing to be vulnerable are special gifts I – and many others – treasure. Certainly these qualities are important reasons we became friends beyond fellow bloggers.

Tamera wants you to take time for you. She expanded her love for making and wearing gorgeous crowns – some created with silk flowers, others with beads, shells and even wood – into an important and meaningful symbolism in her Crowning Yourself series. In Tamera’s words:

“I see Crowning Ourselves as akin to self care, the kind that believes in taking the time to self invest and self reflect on our qualities that make each of us special in our own right. It’s a reminder to take the time to nourish your own soul – in order to give better to others. It’s not about being Queen…it’s about celebrating your own unique soul.”

How I Wear My Boho

Tamera was the first person to introduce the term and concept of self-care to me. Like nearly every woman I know, it’s something I struggle with. Tamera, through her creating, wearing and writing about Crowning Ourselves has helped me tune-in with my own needs for care, whether it’s taking time to exercise more, allowing myself to relax or just setting aside obligations for a bit to focus on me.


To say Tamera has a gorgeous family is certainly an understatement! It’s easy to tell on Tamera’s blog how important her family is to her.

I have had the pleasure of meeting two of her three beautiful and kind children and have also spent time getting to know her husband, Jeff.

Last year, Tamera’s gorgeous daughter, Ellis, was married. I can never get enough of these stunning photos from the wedding. See more of them here.

Tamera’s husband Jeff is a lovely and kind man who is so easy and enjoyable to be around. I see many similarities in Tamera and Jeff’s marriage to my own marriage. Like us, Tamera and Jeff have a true and solid partnership that is built on love, support, and shared interests.

They make such an attractive couple and when you’re in their presence, it’s clear they are deeply in love and truly enjoy spending time with one another. In fact, they recently celebrated their 29th wedding anniversary last fall. Congratulations, you two!

Tamera makes time to plan special dates with her husband on a regular basis as I do. Whether it’s checking out a new Orange County hotel or heading to the beach for one of Tamera’s magnificent beach picnics, I always love to see where the two of them are headed next.

Our Friendship

Tamera and I met in the summer of 2013. Bill and I planned a road trip to Southern California to explore and visit some friends. Tamera invited us to dinner at her home. This was not the first time I would meet a fellow blogger but it was the first time I would meet a fellow blogger in her home. I was very nervous, I admit. But the moment she opened the door and gave me a big hug, I knew the evening would be delightful and I was right.

Tamera’s home is a gorgeous representation of her aesthetic. She has turned every inch of her abode into a stylish, comfortable place for enjoyment.

We dined al fresco in her backyard, which overlooks a vast open space. Jeff grilled while he and Bill got acquainted and I sat down with Tamera to get to know her better.

At some point during the evening, I wore a crown of Tamera’s  – an unforgettable moment during a momentous evening and the official start of our friendship.

The following year, Tamera flew to Wine County for our Bloggers in Napa Valley getaway which you can read more about here.

From left to right: Kim of Northern Cal Style, Heather of Style Mind Chic, me, Tamera Beardsley, Jennifer of A Well Styled Life

We also shared the runway in the Stella Carakasi spring fashion event. It was such a treat to have that experience with her.

Tamera and Jeff spent a few extra days here in Wine Country. It was such a pleasure to show them around. We even had a chance to visit my friend Abi’s home and winery for a very special afternoon.

Thank you, Tamera ❤️

Tamera offers her many readers inspiration, aspiration, thoughts to ponder, fantastic travel ideas, DIY projects and plenty of fabulous eye candy.

She makes midlife not just okay but wonderful, exciting and fabulous! She is all about embracing life.

Tamera has taught me much since I first found her blog and became her friend:

~  Add your own style, flair and beauty to whatever you do – the big things and the little.

~ Give of yourself, but not at the expense of your own well-being. Caring for you not only benefits you, it benefits those you love and who love you.

~ Make the people and the things that matter the most a priority.

~ Surround yourself with beauty at every opportunity. If you can’t find it, create your own!

~ Own your age and be proud of your years.

Follow Tamera on Instagram for stunning images of style, fashion and Southern California living.

Meet all the other #fierce50 women on this page that was specially created for this campaign! There you will find other Fierce 50 duos with links to their posts.

Also, check out this inspiring and informative interview with Hannah Storm, conducted by Catherine.

If you are interested in either joining or supporting The Fierce 50 movement, please contact for more information. There’s lots more planned for this year and beyond!



  1. dp
    February 19, 2017 / 12:56 pm

    Very nicely written about my friend, Tamera.

  2. February 19, 2017 / 2:00 pm

    What a lovely write up! Tamera is indeed glamorous and gorgeous. I hope to have an opportunity to meet her someday soon.

  3. February 19, 2017 / 2:23 pm

    Oh my heavens darling! I am ever so humbled and honored by this fabulous post! You writing ability is ever so commendable!! I will treasure this post always my friend!! Much love and gratitude to you! xoxo

  4. February 19, 2017 / 5:35 pm

    Absolutely love this blog. I’ve been following Tamera for a while— her creativity is just incredible! You’re both fabulous. Cheers to #thefierce50 ! XO Susan

  5. February 19, 2017 / 7:16 pm

    This is such a wonderful campaign. I loved reading this post! Thanks for sharing parts of your friendship with Tamera and your thoughts on why she is so special.

  6. KSL
    February 20, 2017 / 6:24 am

    What a wonderful idea this “Fierce 50” campaign is. Such a treat to read more about Tamera. Looking forward to more in this series as it unveils. xo

  7. February 20, 2017 / 7:58 am

    Fantastic write up. I have admired the lovely Tamera from her blog. I’m in love with her crowns and fashion. As woman it’s nice to be reminded to treat ourselves beautiful!
    Tamera you are a style icon!

  8. February 21, 2017 / 5:47 pm

    Like everyone else, I’m enchanted with Tamera so thank you for filling in some of the blanks. I see gorgeous glimpses of you on Instagram, so I can’t wait to know more about you as well. I’m off to read Tamara’s blog. Brenda Coffee/fellow member of the Fierce 50 Campaign!

  9. February 21, 2017 / 7:50 pm

    That was a beautiful introduction and I look forward to following this fun series! I will be the 5-0 this year as well! I have about ten friends who are turning this magical age this year! I’m just not sure how I got here so darn fast?! Cheers to 50! April xo

  10. March 3, 2017 / 2:06 am

    What a lovely tribute to your friend. I enjoyed getting to know her! What a great idea #fierce50since I am over 60 I can appreciate that!!

  11. Nancy
    March 3, 2017 / 6:03 am

    I love so many things about this blog and post. The friendship amongst beautiful – inside and out – women is invaluable. 50+ is Fabulous!

  12. March 8, 2017 / 4:44 pm

    🙂 Oh, my, what a lovely post!
    It looks like the two of you have shared some very special moments.
    Keep this friendship going.
    All the best for the 2 of you and
    greetings from Vienna 🙂

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Privacy Policy

We do not share personal information with third-parties nor do we store information we collect about your visit to this blog for use other than to analyze content performance through the use of cookies, which you can turn off at anytime by modifying your Internet browser’s settings. We are not responsible for the republishing of the content found on this blog on other Web sites or media without our permission. This privacy policy is subject to change without notice.”